top of page

Where Art Meets Elegance: An Unforgettable Celebration of Italian Heritage

Amway China Gala Dinner

SUS_6632-min.jpg

meraviglioso 

Palazzo del Ghiaccio | Milan, Italy | May 7th, 2024

Meraviglioso" was an extraordinary gala designed specifically for Amway, blending the elegance and creative flair of Italian culture. Hosted at the prestigious Palazzo del Ghiaccio, this event captivated 800 guests with an unforgettable night that celebrated the triumphs of Amway China’s sales force.

Under the artistic direction of Cristian Taraborrelli, the event celebrated the beauty of Made in Italy through fashion, music, and theatre. With stunning performances by Virna Toppi and a symphonic orchestra led by Maestro Beppe Vessicchio, the gala was a symphony of Italian elegance and creativity.

SUS_6410-min_edited.jpg

ARTISTIC CONCEPT AND STORYTELLING

Created by Cristian Taraborrelli

A Symphony of Italian Excellence, "Meraviglioso" tells a captivating story of Italian heritage through a theatrical opera that combines the beauty of fashion, the emotion of music, and the drama of theatre. This gala is a tribute to Italy's cultural magnificence.

SUS_7494-min.jpg

CREATIVE TEAM

CRISTIAN-TARABORRELLI.jpg

show director - Artistic Direction

Cristian Taraborrelli

1692008295614_edited.jpg

CREATIVE DIRECTOR

UMBERTO Cigognini

8269816336.jpg

Costume DESIGN

Angela buscemi

signorelli-1_edited.jpg

choreographer

Thomas signorelli

Design sem nome_edited.jpg

LIGHT DESIGNER

MASSIMO TOMASINO

Design sem nome (1) (1).png

SHOW CALLER

ROMAIN SABELLA

ARTISTS

SUS_7275-2-min.jpg

BEPPE VESSICCHIO

CONDUCTOR

Design sem nome (3) (1).png

PRIMA BALLERINA

Virna toppi

SUS_7536-min_edited.jpg

INCANTO QUARTET

SUS_7587-min_edited.jpg

TENOR

PIERO MAZZOCCHETTI

giacinta-nicotra-2_edited.jpg

SOPRANO 

GIACINTA NICOTRA

Design sem nome (2) (1).png

music ensemble

kamaak music

WhatsApp Image 2024-06-21 at 12.10_edited.jpg

vIOLINIST

Stella Manfredi

celebrating EVERy
FORM OF ART

SUS_6895-min.jpg

OPERA

IMG_3038_Evento_Palazzo Del Ghiaccio_ 7.05.24_SP-min.jpg

BALLET

SUS_7286-min.jpg

music

SUS_7451-min.jpg

THEATRE

SUS_6328-min.jpg

FASHION

The Celebration of Beauty: Virna Toppi

highlighting beauty, high-tech and elegance

IMG_3638-min.jpeg

ADVANCED LIGHTING DESIGN

IMG_3665 (1)-min.jpeg

CUSTOM STAGE SETUPS

IMG_3201_Evento_Palazzo Del Ghiaccio_ 7.05.24_SP-min (1).jpg

VIDEOS BY CLONWERK

SUS_6557-min-min.jpg

INTRICATE COSTUME DESIGNS

SUS_7494-min.jpg

MODERN COREOGRAPHY

OUTSTANDING COSTUME DESIGN by Angela Buscemi

THEY TOLD ABOUT US

“Maraviglioso” came to life at the Ice Palace in Milan

“Under the artistic direction and direction of Cristian Taraborrelli, the evening was a tribute to the magnificence of the Italian cultural heritage”.

ADC Group.it

 

 

 

 

"This event required great complexity in planning and organizational terms, without forgetting the strong creative component that permeated the entire project: a further step forward in Triumph's growth path"

Simone Coggi

SUS_6116-min.jpg

“ Maraviglioso is the perfect example of how the alchemy between the client's objectives and the creative and productive idea of ​​the agency can create a unique experiential product: 6 months of work that they pushed and stimulated to raise the bar in every department of the agency ”.

Umberto Cicognini, creative director

Photo Credit: Raimondo di Persio

SUS_7414 (1)-min.jpg

Amway celebrates the achievements of its Chinese sales force with an event that honours Made in Italy.

“Indeed, under the artistic direction and direction of Cristian Taraborrelli, the evening was a tribute to the magnificence of Italian cultural heritage, expressed in three different interpretations of the concept of Made in Italy beauty: fashion, music, and theatre aesthetics.

Missione Online

PHOTO GALLERY